18 March 2025

Interview with MANE

Nordmann News spoke to Renaud Milliard, Sales Director Distribution Flavours & Pharma Western Europe, from V. MANE FILS (MANE). MANE is a long-standing partner with whom Nordmann has been working in the field of Health Care in Germany for more than 10 years. The focus of the conversation was an outlook on 2025, product updates, the German market and the USP of MANE.

What flavors news can our customers look forward to in 2025?

Natural flavours are a new trend that are required in Nutraceuticals. But citrus and red fruits are still the dominant flavours in the Health Care market.

Additionally, there is a growing interest in exotic flavors such as dragon fruit and acai, which are gaining popularity due to their perceived health benefits. Furthermore, the demand for sustainably sourced ingredients is also on the rise, reflecting a broader consumer trend towards environmental consciousness."

Renaud Milliard, Sales Director Distribution Flavours & Pharma Western Europe

What are your overall expectations for 2025, especially with regard to the German market and important trends?

We expect to grow significantly in the Health Care and the Nutraceuticals segments in the coming years in Germany which is the largest market in Europe in this sector. We see new opportunities rising in the Health & Wellness sector. Functional gummies with a focus on natural flavours for instance are a fast-growing trend coming from the USA that is booming in Europe and especially in Germany.

What makes MANE stand out as a flavoring partner? What sets your company apart from others?

As a more than 150 years old company, number one in France and number 5 in the world, we have a strong expertise in flavours, for a wide range of segments. We have a dedicated team for the development of flavours that fit to the Health Care and Nutraceuticals requirements. We have set up a Health Care collection with more than 60 flavours the most adapted to the market. This is because the flavors correspond to the taste preferences of consumers. Through significant investments in consumer insights, we have gained a deep understanding of the preferences and tonalities in local countries and the small but subtle differences in the selection of flavors. We have an innovative development center where we develop tailor-made flavor solutions for individual dosage forms.